Tuesday, January 12, 2010

ShopRite and Cheerios Expressions of Hunger Contest-Help Others!

ShopRite has joined forces with Cheerios to sponsor a contest called Expressions of Hunger. This local video contest encourages every day people -- from classrooms to choirs, families to friends -- to creatively share their perspective on the issue of hunger through song, dance, poetry or dramatic reading.

You could be one of six (individuals or groups) to be featured on a limited-edition Cheerios box and have your video featured on the ShopRite Partners In Caring website (http://www.shopritepartnersincaring.org/).
In addition, ten honorable mention winners will receive a new video camera!

With nearly 50 million Americans, including 17 million children, suffering from food insecurity last year, a 36 percent increase from the year before, leading nutrition and food policy expert Marion Nestle has identified “hunger” as one of the leading food issues of 2010. However, it’s not always easy to put a “face” on the devastating effects of hunger. Through creative expression, ShopRite Partners in Caring hopes this contest can not only raise awareness but propel people to get involved.

If you would like to take a look at some example entries, you may visit the Expressions of Hunger web site: http://www.expressionsofhunger.com/.
How to Enter:
· Electronically submit a video of an original song, poem, performance art, or dramatically read story that creatively describes the plight of the hungry or offers a solution to hunger.
· The video should compel others to become engaged in the fight against hunger in our communities.
· Enter by clicking the “Entry Form” button at http://www.expressionsofhunger.com/.

Judging Criteria:
Up to a maximum of forty (40) points will be awarded by each judge for each valid entry based on the following criteria:
Originality (10 pts)
Creativity (10 pts)
Ability to evoke emotion (10 pts)
Ability to generate awareness of hunger (10 pts)
· Up to six grand prize winners in the Expressions of Hunger video contest will have their stories and pictures featured on a limited-edition Cheerios box available exclusively in ShopRite stores in September, 2010.
· Ten honorable mention winners will receive a video camera.
· All winning entries will be featured on the ShopRite Partners In Caring website and the Expressions of Hunger contest website, as well as on ShopRite’s YouTube page.

Additional Contest Details:
· All entries must be submitted by an adult aged 18 or over between January 1, 2010 and midnight EST, March 1, 2010.
· All entrants must reside in New York, New Jersey, Connecticut, Pennsylvania, Maryland or Delaware.
· All videos should be a maximum of three minutes and no larger than 25MB.
· Entries are limited to one for each person or group.
· For additional contest rules please visit: http://www.expressionsofhunger.com/.
· Complete contest rules are available on http://www.expressionsofhunger.com/.

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