Beauty Box Five May 2015 SOS Subscription Box Review @beautybox5

Disclosure: I was not financially compensated for this post. I received the products for review purposes. The opinions are my own, based on my personal experience with the products.

I love it....Beauty Box five has the fun beauty ideas for every day of the year.  My little blue box from BB5 helps me manage to keep it all together at work and at home to freshen up my glam no matter what the season.  BB5 shows you how you can squeeze in quality beauty time into even the days you gotta hustle with a few little special products.  Check out all the pretty warm weather fashions now that we are starting to really feel summer and happy beach weekends on the way! Consider helping out a friend or someone else in need with a little beauty fix. Even the little things help. Dry hands? Share your cream! Don't forget to share your fave finds with friends too. Help out with those S.O.S emergencies and lets help our friends have Super Outstanding Skin too. Take a peek at a few beauty goodies to go along with your pretty fashions and maybe grab a few extra for friends. BB5 makes a great gift any friend would appreciate all year long.  

Everyone loves getting the inside scoop. I like trying new beauty products from sunscreens to lipsticks and find that I often find new faves.  That is one of the great things about BB5.  You can try lots of new things and sub in new favorites without being stuck with a huge bottle of this or that. I happens to the best of us even with green intentions. Sometimes I look at a product in the store but I worry it might not be for me and I don't want to spend all that money if I don't know that I really like it.  Who needs something else to sit on the bathroom shelf or take up more room in a drawer? I would always feel guilty. Every once in a while you get lucky and the store has a sample or perhaps a beauty company sends you a sample and you get to try it first.  That is the premise behind BB5.

The ideal solution for all of us is brought to you by Beauty Box 5. They understand  and created their great sampling box program. Beauty Box 5 is an amazing subscription beauty box sampler that is delivered right to your doorstep (or mailbox) filled with a combination of 5 brand new cosmetic samples monthly, quarterly or annually. You can start out at just $12 a month or save more by getting a longer subscription. Signing up to receive Beauty Box 5 each month is a great new way for anyone from teens to moms to sample new cosmetic products and see what works for you.  Each month they include tips and tricks for the products on the back of this little card below to help you get the most out of your beauty samples each month.

Beauty Box 5 is always on the lookout for the latest new items to make the best matches for your own personal taste and lifestyle.  The prices are reasonable too. You can get a Beauty Box 5 monthly for $12, quarterly for $30 or annually for just $99.  Shipping is always free.  A fun way to check out lots  of the new beauty stuff out there without a whole lot of $$ investment. The great part is that if you like something, you can just up and buy the full size item, right?  Much better than buying a full size you-know-what-beauty-item and paying a fortune and then it sits in the makeup bag gathering dust because it doesn't work for you.

Beauty Box 5 mixes it up with their brands and keeps things adventurous. They source from a mix of niche, luxe, regular drugstore, vegan and eco-conscious brands.  One month you might get hair care, nail care, makeup, skin care, fragrances or even beauty accessories or a mix of any of the above.  I love the suspense!  You will get a carefully curated blend of travel, full-size and deluxe samples from their most current collection.

 

I just received the May S.O.S Box this week.  The May theme is S.O.S. which stands for Super Outstanding Skin- that is the guarantee for this month! Unbox that pretty blue box and say yes to fast makeup fixes, pops of fresh, bright color, and moisture in a flash! Flourish all month long with little extras for yourself and others. Take a peek this month with your 5 new favorites in your box- and beyond!  The team at Beauty Box 5 wants to remember you are unique and special. We all deserve to take a little bit of time to beautify and keep our look fresh even as we work hard all week long. Beauty Box five is here with a ton of special treats to help you along the way.  In Nay, don't forget to take care of your skin.  The summer heat can be tough on skin. Here is the scoop on the amazing treats that were in this sweet Caribbean blue May box:

As always it was filled with beauty goodies that I could not wait to try. There were treats for my skin for my hands, face and body tucked in there this month.  Lots of special items to keep me looking fresh and alluring wherever my summer days take me.  Who knows where I will go this summer. We will have to see. I am one busy mama and that never changes!

The first item in this box is a sample of Dermatologica Active Moist Moisturizer. I love these mini sizes to take with me on my business trips. It is an oil free treat for my skin that is filled with silk amino acids. It should help even my skin's texture which I need. It feels great on my skin.  The oil free lotion absorbs in very quickly. I love the way my skin feels and it truly looks so much more hydrated.  Retail: $60.00 for 3.4 fl oz. 

The next product in the box is perfect for cleansing my hands on the go...another great travel size to try out. The Essenza Luxury Hand Soap will tuck perfectly in a purse or tote.  You never know what kind of soap is in those public bathrooms...this is great to have. It comes in a 16.9 oz bottle which I will be buying and using to refill my purse sized one. This luxurious cleanser caught my eye and nose right away. A few things I really like....that invigorating scent and essential oils and it feels great when I wash my hands. This is a great option for washing hands anytime. A good value at $4.99 for 16.9 oz.

The Styli-Style Highlighter Stick with two options in one. This little chubby stick gives you color and highlights all wrapped up in one unit. A nameless tween thought this was the bomb. This Highlighter Stick keeps me looking fresh all day long. The shade is perfect and just enough to add a bright touch of color. And a bit of shiny highlights.  These sticks are priced reasonably too so I will pick up one for my tween.  I love this bright color and the bit of glimmer is just perfect.  At this price I can collect a few more. $5.99 for 0.21 oz 

Coastal Scents Classic Synthetic Brush helps me get exactly the look I want with my eyeshadows. This brush is infinitely better than the tiny little brush that always comes with the standard shadows. This precise brush makes it easy to transform your look into something special.  A great product for any makeup bag at $1.95-2.49 each

The next item in this exciting May box for a little surprise is a Bio Swiss stainless Steel Mini Tweezer. This girl loves her pretty perfect brows so I was excited to get a kit for travel and on the go.  They are easy to use and get a grip on those stray hairs in a flash. Tuck it in your bag for the weekend away with the gals. No time means no worry...fix those brows and do it in a flash.  A nice option for brows on the go at $4.99. 

So, are you ready to get in on the fun? The ladies from BB5 have put together another really amazing box full of beauty fun perfect to take you straight into spring and even summer. Don't forget to join Beauty Box 5 and get in on the goodies to keep you looking fab all four season.

After you join, you can even spread your good fortune via Instagram and have an opportunity to win full-size versions of these products too! Don't forget to tag @beautybox5 and #bb5fave that way they know you were the one spreading the love around!

Disclosure of Material Connection: I received one or more of the products or services mentioned above in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe would be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in advertising."

Ionic Under-Eye Massager helps infuse my beauty treatments and improve my look #ionicinfusion

I am always looking for tools and tricks to help my beauty routine. I recently heard about a special new tool that I know is quite popular in Europe. Those Swiss, Italian and French gals always have a leg up on the newest beauty treatments. Now I got my pretty little hands in the Ionic Infusion 'Wrinkle-Eraser' Wand and Under-Eye Massager. This beauty tool uses ultrasonic therapy and negative-ion, micro-electric pulses to gently 'push' creams and serums deeper. The company shared that this suggests better efficacy. This beauty tool comes elegantly boxed. It looks and feels like the kind of high quality, European beauty tool that would be used in a luxury spa for facials.

This novel European style cosmetic infusion device is FDA listed (reg #D233185) and can be used around the external under eye area.  I love the idea of enhancing cosmetic treatments, particularly in the under-eye area. This high-tech, palm-sized sonic infusion device was designed to support the resilience of the skin around your eye area. This clever device works by gently tapping the skin around your eye at around 140+ sonic bps (beats per second). This simple tool supports absorption of serums and creams in an enhanced way versus using a finger alone.

This infusion device is perfect for the lower and upper eye area. It can even be used on the brow, forehead and lip areas. It is very comfortable to use. All it takes is 30 seconds of use, in the area around each eye. I have seen results quickly too. I already notice increased hydration, firmer skin and a more refreshed look after a week or so of using it. It is easy to use and feels comfortable in my hand. I used it along with my usual eye creams and serums for the past week. I already notice increased hydration, firmer skin and a more refreshed look after a week or so of using it. This is a great tool to help infuse creams and serums further into the skin.

It is so exciting to be able to use safe, tiny pulses of negative-ion, micro-electrical charge to  gently “push” my anti-wrinkle treatments lower into the skin and do it at home. It feels so high-tech. It is easy to use and only adds 60 seconds total to my beauty routine.  The results are impressive. 

You can pick up this Ionic Under-Eye Massager on Amazon for easy shopping anytime. 

Disclosure of Material Connection: I received one or more of the products or services mentioned above in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe would be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Renewalize Organic Apricot Oil for beautiful skin #RenewalizeApricotOil

I love to use all natural moisturizers to help support my skin. I was happy to try this new organic apricot oil that is a multi-use time saving moisturizer. It has been USDA Certified Organic by Quality Assurance International. That makes me feel confident because it is a leading accredited certifying agency. They ensure that every ounce of Apricot oil meets the strict guidelines set by the USDA for organic products.

What is apricot oil? It is an oil that is truly rich in Vitamins A and E, along with the essential fatty acid, GLA. It is a clear, lightweight yellow liquid with a slight nutty aroma. I love that it absorbs very quickly and it is not greasy at all. It is ideal to use on my skin and hair. It makes my skin glow and my hair look super glossy! It is effective to use on dry skin, psoriasis, eczema and perfect to combat those wrinkles and crinkles.

It comes packaged in a dark amber glass bottle for longevity. The dark bottle protects light sensitive oils like this one from oxidation and loss of potency. The glass prevents chemicals from leaching into the oil.

 Apricot Oil Features and Benefits For the Skin

• Massages-easily absorbed into the skin, so no oily film
• Protects the skin from harmful UV rays
• Supports against impurities and dead skin cells
• Moisturizer to soften and smooth the skin.
• Reduces skin irritation from dry skin
• Helps support against inflammation, itching and redness
• Substitute for standard hand or foot creams and lotions.
• Supports against wrinkles and fine lines.
• Restore shine to damaged and chemically treated hair.
• Helps support dry, flaky scalp.
  
This absorbs into my skin and blends into my hair very quickly and it is not greasy at all. I like using it on both my skin and hair. It makes my skin glow and my hair look super glossy! It is effective to use on dry skin, psoriasis, eczema and perfect to combat those wrinkles and crinkles.

You can pick up this Organic Apricot Oil on Amazon for easy shopping anytime. 

Disclosure of Material Connection: I received one or more of the products or services mentioned above in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe would be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Tekubox Waterproof Wireless Speaker is perfect in my shower #theyretheone

I love that I can listen to high-quality stereo sound with the Tekubox Waterproof Shower Speaker. It has a deep bass effect and crisp treble so all my favorite tunes will sound amazing with this unique, portable speaker.  It is super easy to connect the waterproof wireless Tekubox Speaker to nearly any device with Bluetooth capabilities. It was easy to do with each of our iPhones and both the iPads. You can even use it with tablets, Android devices or personal computers. It is great because you can to listen to all your favorite songs with amazingly crisp audio. It would be great to use to listen to books on tape in the bath. I am going to try it this week....my sister always does that and finds it so relaxing.

 

This wireless Bluetooth speaker is truly easy to use. They have a quick and easy pairing system that lets you to connect to all your favorite devices up to 10 full meters away. I love the convenience. It runs for over six hours so you get a lot of sound too. It also has the distinct advantage of being able to stick to almost any surface too.

The Tekubox Shower Speaker uses a high quality original Bluetooth chip-set crafted in Taiwan. This level of quality translates to better sound, faster processing, and a longer battery life. The company stands by their product too. Each Tekubox Waterproof Shower Speaker comes with a one-year warranty. 

This portable speaker lets you take music anywhere you like. TheTekubox Waterproof Shower Speaker is perfect for anyone on the go and would make a sweet gift for a birthday or special occasion. It works just as well in the shower as it does at the beach or the beach house. It only takes a second to activate the Bluetooth feature on your smartphone, tablet, computer, or other Bluetooth-enabled device. In seconds I get powerful music no matter at home or wherever I take my Tekubox.

An additional feature I adore is that Tekubox Speakers let me make calls and even hang up when I am done. I never have to worry about missing a call with the high quality built in microphone. I can even turn the volume up or down on music or calls, fast forward, rewind, skip, pause, or play music with easy-to-use totally accessible buttons.
 
This would be a great gift for Mother's Day or Father's Day too. Mom's and Dad's love to listen to their favorite music, podcasts, or radio stations too.
 
Tekubox Features:

• Water Proof 
• Suction cup sticks to any surface
• High-definition Bluetooth 3.0 audio with wireless connectivity
• Six hours of play time
• Universal compatibility  
• Hands free use    

You can pick up the Tekubox Waterproof Wireless Speaker on Amazon for easy shopping anytime. They have a special sale happening right now. Tekubox is offering my readers a 20% discount when you sign up for their mailing list through the link here. 

Disclosure of Material Connection: I received one or more of the products or services mentioned above in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe would be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Guardian Tactical Flashlight lights the way everyday and is ideal for emergencies #guardian1300

If you have ever been through a hurricane, tornado or otherwise experienced an emergency you know all about the need for a professional quality flashlight. The Guardian 1300TL ™ is Supernova’s Professional Series Tactical LED Flashlight. This heavy duty flashlight combines the latest in LED lighting technology along with unsurpassed performance and capabilities. It is ready when you need it for any everyday or emergency use.

Think about all the times you really needed a good flashlight and all you had was some measly piece of junk from the local big box store. Whatever your need, from professional to enthusiast, this heavy duty Guardian flashlight will provide you with the confidence and power that you need day or night. It even comes in a high quality storage box.

This super bright flashlight puts out 1300 Lumens from the latest CREE XM-L T6 LED bulb. The Ultra Clear Tempered Glass Lens blows away any of the other flashlights out there and truly provides the brightest LED lighting in its class. This will be a tool that you will be happy to have in your box of tricks.

Features:

• 5 Operating Modes with BrightStart Memory ™ technology: Full, Medium, Low, Strobe, SOS
• Powered by high capacity rechargeable lithium battery for maximum power (2 included) or 3 AAA size alkaline  batteries (also included) so that you are never left in the dark
• Self Defense Features include the Strobe Mode for disorienting assailants
• Stainless Steel Ridged Strike Bezel for maximum striking power
• Smooth, brushed aircraft grade aluminum alloy finish is scratch resistant, shock proof and remarkably beautiful
• High efficiency booster circuit for extended battery life and output
• Textured, anti-slip handle ensures both comfort and stability

My husband was excited about getting this high tech tool for our home. We have been through hurricanes and we both know how valuable a quality flashlight can be in an emergency. We both agreed that this would make a great Father's Day gift for dads or a perfect gift anytime for ladies and men in apartments, homes or even students. It works beautifully and lit up the garage late at night so he could find the tool he needed this week. It is good to be prepared with a tactical flashlight like this one from Guardian.

You can pick up this Tactical Flashlight on Amazon for easy shopping anytime. 

Disclosure of Material Connection: I received one or more of the products or services mentioned above in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe would be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Naturalico Rechargeable Pedicure Callous Remover for pretty feet all summer long #callusremover

Now that I have my Naturalico Rechargeable Pedicure Callous Remover I can say "goodbye" to those expensive 2X a month visits to the salon for pedicures. My feet look beautiful and I save a bundle. I work out 4-5 times a week and am on the go for work all day in heels. My feet get dry and calloused and the only solution up until now was regular salon visits. I save time and money now since I now have Naturalico Rechargeable Pedicure Callous Remover. 

This is a million times more effective than rubbing at your feet with pumice or manual files and shavers.  It is so much easier and less work. Those tools can be exhausting to use...that is why I had given up and spent the money at the salon previously. I don't need to anymore and neither do you.

The professional style Naturalico Rechargeable Pedicure Callous Remover lets me have silky, soft feet all summer long and into the fall and winter. I won't be worried when it is time for vacation in December either. Naturalico is a foot exfoliation tool that gently lifts away dead skin and minimizes calluses. It is so much less abrasive and faster than manual files and pumice stones. This tool costs less than what you'd pay for multiple professional pedicures to remove that unsightly dry skin.

The Naturalico Rechargeable Pedicure Callous Remover has a powerful motor. This foot file spins a full 360°at speeds of 40 turns per second. There are two speeds so you  can even customize treatment depending on the severity of the situation with your feet. This file is rechargeable too. That saves me  money and is greener for the planet since there is no constant waste with replacement batteries.
 

It is a cinch to use the Naturalico Callus Remover. I always start with totally dry skin. Turn on the unit. Gently move it along your foot, pausing for a moment over rough spots and calluses. The integrated LED light will help you see those trouble spots increased efficacy. After your feet are soft and smooth, rinse them with warm water. I apply a good quality moisturizing foot cream. I notice my feet feel softer and smoother each time I use my Naturalico Rechargeable Pedicure Callous Remover.
 
The Naturalico Rechargeable Pedicure Callous Remover has let me completely transform my feet from rough and to smooth and stunning. Pick it up and ret ready to flaunt your own pretty feet this sandal season.

This battery operated wonder machine rotates gently around and gets all the dry skin off quickly and with no effort. It sounds icky but you can see the skin flaking right off as it does the job. The battery powered rollers grind away and do the work, not me or you. This works quickly and easily on my dry skin. It fits comfortably in my hand and  actually resolves those callouses and dry skin completely.

The Naturalico Rechargeable Pedicure Callous Remover is a professional style battery operated foot callous remover that does the work instead of you. It smooths my feet quickly and effectively. The lightweight callous remover is fast, affordable and easy to use even right out of the box.

You can pick up this rechargeable pedicure callous remover on Amazon for easy shopping anytime. 

Disclosure of Material Connection: I received one or more of the products or services mentioned above in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe would be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.

AlphaHydrox Moisturizing Sunscreen SPF 30 is ideal for protecting my skin in the warm weather #AlphaHydrox

Alpha Hydrox is a brand that I have trusted implicitly over the years. I remember when they first came out and they revolutionized skin care for women and men. They continue to innovate and Alpha Hydrox has a new moisturizing sunscreen to protect skin now...just in time for summer. Their timing could not have been better since the sun has out all week long here in the mid-Atlantic.  Alpha Hydrox Moisturizing Sunscreen with SPF 30 is a great option to protect and hydrate the skin. I love that this broad spectrum, moisturizing SPF 30 sunscreen has been specially formulated with vitamins E and B. These vitamins nourish and hydrate while the active ingredients effectively blocks the suns skin-damaging rays. Alpha Hydrox Moisturizing Sunscreen with SPF 30 absorbs quickly and wears perfectly under my every day make-up. Did you know that you should wear sunscreen every day...not just when you are going out in the sun? It's true!

It is a fact, when used daily, Alpha Hydrox Moisturizing Sunscreen with SPF 30 helps to prevent wrinkles, dark spots and the signs of premature aging. This is an easy way to hydrate skin and protect it from the sun with one product. That saves time for me.  I have found that you get ideal results by using using Alpha Hydrox Moisturizing Sunscreen with SPF 30 in conjunction with the line of Alpha Hydrox AHA anti-aging products for fresh, healthy more youthful looking skin. Take a peek online and pick up a few of their other products and see what you think for yourself.    

You can pick up AlphaHydrox Moisturizing Sunscreen SPF 30 online for easy shopping anytime. 

Disclosure of Material Connection: I received one or more of the products or services mentioned above in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe would be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Black Cowboy Hat with Red Paisley Bandana is perfect for parties or Halloween #adultcowboyset

I always like to be prepared and have items on hand that can be useful like costumes and accessories.  A classic option is this adult cowboy hat and bandana.  How many times have you been invited to a party and you were scrambling at the last minute to put something great together? It has happened so many times to me and for my tween. I was so happy to get this great cowboy hat and bandanna set because I know it will get used often.

This classic felt cowboy hat and cotton bandanna is a great for dress up, a rodeo, cowboy/cowgirl party or even a Halloween party. The hat is constructed of 100% polyester felt and the paisley bandanna is 100% cotton for comfort.

This is an affordable Halloween costume or great item to have on hand for parties any time of the year. The hat feels comfortable on my head and the bandana is soft and colorful.

You can pick up this Adult Cowboy Hat and Bandanna   on Amazon for easy shopping anytime. 

Disclosure of Material Connection: I received one or more of the products or services mentioned above in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe would be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Neo Towels are great for the gym, at home or on the go #NeoTowels

I love yoga, pilates and sports... especially my classes with weights but I dread the daunting task of washing my towel after each session. I always bring my own towel too. Neo Towels add a hygienic layer between me and my mat. I feel more confident doing sit ups, push ups or whatever when I know I am reducing the risk of icky bacteria on my skin. Besides, I save time time cleaning my mat.  Who needs to go home from a group class with a staph infection? Not me that is for sure.

I love this colorful and soft Neo Towel.  It is super absorbent. It is 100% Microfiber, light weight and fits right in my gym bag. It fits my standard yoga mat too. This is a great travel towel that is perfect for yoga, pilates, exercise, and outdoors activities. 

I actually was happy to see that the material is made of  100% microfiber. That material is truly ideal for maximum sweat absorption and it dries in a flash.  You can see that it is constructed with high-quality stitching and material.  It washes and dries quickly and stays soft. I just popped it in the washer and the dryer on the regular settings. It is machine washable and dryer safe.

These Neo Towels are so soft and comfortable wherever I do. They are perfect for travel, boating, camping, backpacking, yoga, pilates, gym and sports in general. You can keep an extra one at home to use as a hair towel. It works perfectly as a travel blanket or pillow. It is ideal for everyday use at home, at the beach and while traveling.

This towel totally wowed me the first time I used it. It dried my hair in a flash. It also works as a body towel. It absorbs 9 times its weight and wraps up easily in a turban.It even comes with a vented carrying bag which stows easily in a gym bag or in luggage. If I were back in my student days this would be a great travel towel for those iffy hotels and hostels.

This towel was clearly created using high quality materials and fabric. Neo shared that they use advanced Premium Microfiber that consists of 80% polyester and 20% polyamide. It is durable, hypoallergenic, and anti-bacterial which makes it ideal for a variety of uses at home and on-the-go.

You can pick up Neo Towels on Amazon for easy shopping anytime. 

Disclosure of Material Connection: I received one or more of the products or services mentioned above in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe would be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Entropay is a company to avoid at all costs...literally

Have you heard about Entropay? If you haven't,  I suggest you avoid them. They provide prepaid credit cards. They have numerous clauses and items in fine print that negate the expiration date of the cards.  I was sent a giftcard for $10.00. The expiration date was 11/2015. I went to use it and saw the value was only $5.00. I contacted them and they spouted numerous clauses and fine print which completely negate the expiration date. If you don't use your funds within 6 months they close the account due to "dormancy." A word to the wise would be to avoid this company entirely.